GOULDBOURNE

Why Sound Feels Right — Engineering Meets Perception

Published: June 2026 • Category: Sound Technology

We can measure frequency response, THD, signal‑to‑noise — but why do some systems sound “right” and others feel flat?

The answer isn’t just in the specs — it’s in how the human auditory cortex processes timing, harmonic structure, and spatial cues. This is where my two worlds collide: decades building audio systems tuning to frequencies; now studying exactly how the brain interprets them.

Great engineering accounts for the hardware — exceptional engineering accounts for the biology.

The Neurobiology of Choice & Perception

What actually happens in the brain when we judge quality.