About Me

Specialising in Neuro-Technical Systems Synthesis. For three decades I have worked across music, film, dance, television and broadcast, live sound, on-set production, systems engineering, business development, workshops, and education. Today, my focus is the science of perception and how individuals and communities construct their understanding of the world.

My career began in live sound and recording environments, working alongside record labels and production teams before progressing into operational leadership, business development, and systems design. These experiences now intersect with formal studies in neuroscience, cognitive psychology, and behavioural economics, creating a multidisciplinary approach to understanding people, systems, and decision-making.

The Principle: "Technology aims to solve problems. Biology explains why certain solutions resonate. Creative sensory stimulation bridges the gap between information and understanding, while understanding the mind reveals the reasons behind both."

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